RESEARCH & DISCOVERY
With 13 years of experience leading design and product across agencies and industries, I prioritize stakeholder interviews, field observations, user research and competitive analysis to surface user pain points, uncover opportunity areas, and craft personas and journeys that drive strategic clarity.
PLAN & DEFINE
Through collaborative prioritization workshops, we align on desirability, viability, feasibility, and define the MVP. I facilitate feature scoring, map flows for current vs future states, and translate them into structured user stories and backlog requirements.
DESIGN & VALIDATE
Pairing whiteboard collaboration with rapid prototyping tools, I lead usability testing early and often—so teams iterate with confidence and avoid costly rework later.
